The Fresh Produce Consortium has  announced the election of Adrian Barlow to the position of Vice-President of the FPC Council at the recent Annual General Meeting. 

Adrian worked for three years as an agricultural officer in Uganda before embarking on a career in sales and marketing with Schweppes, Thomas French and Whitecroft Lydney where he was Sales and Marketing Director. He was Development Director at Home Grown Fruits and also Chairman of the industry’s Cox Campaign before establishing his own management consultancy in 1998. 

Adrian is also the Chief Executive of English Apples and Pears Ltd and of the industry’s Promotional Campaign.  In 2007 he became Chairman of the Bramley Apple Campaign and is an expert member of the EC’s Working Forecast Group – Apples and Pears.  In 2008 he was commissioned by the Asparagus Growers’ Association to strengthen the representation of British growers’ interests with multiple retailers and he has a number of other clients. 

This appointment brings to the FPC Council an important balance of expertise across the spectrum of our industry and Adrian’s hands on experience of PR campaigns will provide a crucial link across the sector.

FPC President Jim Rogers (also Chairman of importing company Fesa UK) was re-elected for  a further  year and said he welcomed the new appointment and was sure Adrian’s expertise would prove highly beneficial to the FPC and its continued success in representing the fresh produce industry in its entirety.  He thanked Henri Lambriex, former Vice-President who stood down as Vice-President but maintains his position as an FPC Council non-executive director, for his major contribution and commitment.

Nigel Jenney, Chief Executive, said he was delighted with Adrian Barlow’s appointment and looked forward to working with him on crucial industry issues and to the ongoing support of Council members of the executive team.  He added that the FPC has achieved significant benefits for its members over the past twelve months and looked forward to continued success in the coming year challenging unnecessary bureaucratic red tape and working to improve trade and consumption of fresh produce within the UK.