IGD reports today (8 March) that, “Waitrose's Managing Director Mark
Price has reiterated his company's plans to significantly grow the business
over the long term. Over the next ten years, the goal is double the size of
the business, increasing sales from £5bn to £10bn. This will be driven by
range enhancements, new store openings and strategic partnerships such as
those formed with Boots and Shell. The retailer also believes that there is
the potential for over 20 stores in the Middle East.”