Charlotte Manwaring has been appointed as a Key Account Manager at Greenvale AP's Tern Hill Site, Shropshire. Charlotte's key responsibility will be looking after the Sainsbury's account. She will also be developing other new business accounts.

Charlotte, 32, has extensive experience within the Agricultural Industry. She studied at Harper Adams University College in Shropshire before becoming area sales manager at NFU Mutual Finance.

For the last six years Charlotte has been with Suttons Seeds progressing to a key account manager dealing with major retail chains such as Dobbies, now predominantly owned by Tesco's.

"It's really exciting to be joining Greenvale," she says. "I'm keen to apply my experience with retail chains to develop our business with Sainsbury's and to build up major new business accounts for the company."

Charlotte's appointment comes at a time when there is an upsurge in interest in rare British varieties of potatoes. Sainsbury's currently sell Greenvale's Mayan Gold potatoes, which are derived from an original ancient Aztec variety, and Heritage potatoes, which are an old British variety. 

"Sainsbury's is a valued business partner," says Andy Clarkson, General Manager of Greenvale.

"We work very closely with them in developing new lines and ideas and are very lucky to have someone of Charlotte's calibre to take up this responsible position and move our business partnerships forward."