Branston pickle maker Premier Foods has
said it had achieved the "key" price increases needed to cover rising
production costs.
Premier, which also makes Hovis bread and Mr Kipling cakes, described
trading conditions as challenging but said it met its profit target for the
half year.
The company is Britain's biggest food manufacturer and has factories at Bury
St Edmunds, Methwold, Wisbech and Long Sutton.
But Premier has seen its share price fall by 70pc in the last year amid
concerns over rising food prices and the scale of the company's 1.6bn debt
after the acquisition of Campbell's in 2006 and Hovis maker RHM in 2007.
The Campbell's deal brought an end to production at the company's factory in
King's Lynn and in the last two months Premier has closed three further
factories in Ireland, Bristol, and Droylsden, near Manchester.
Four other factory closures are planned by the end of this year in
Herefordshire, Cheshire, Reading and Wythenshawe in Manchester.
Yesterday, Premier said profits fell 29pc to £3.6m, but added that growth
was weighted towards the second half as a result of the price rises, the
factory closure programme and efforts to rejuvenate its Hovis brand.
Premier invested £15m in the Hovis brand in 2008, including in recipe
improvements to enhance the texture and flavour of the bread.
It launched a soft white loaf earlier this year and is planning a
significant promotional campaign for the rest of the range next month. The
drive will include new packaging and television advertising, which Premier
hopes will return Hovis to market-share growth.
The need for a turnaround was revealed in the results, with bakery profits
down 23pc to £14.6m, primarily as a result of lower volumes.
Significant price rises meant turnover still increased 16.1pc to £462.7m.
In Premier's grocery division, which includes brands such as Branston's,
Hartley's and Mr Kipling, turnover increased 2.3pc to £630.5m. This
reflected price increases totalling 6.2pc, offset by a 3.3pc decline in
volumes.
As well as recovering recent cost inflation, Premier chief executive Robert
Schofield said the company had good visibility on future cost rises.
He added: "We have achieved the key price increases that were needed to
recover input cost inflation seen to date and have continued to invest
behind our portfolio of brands and staple food products to ensure they
prosper through the current difficult economic conditions."
Source: Eastern Daily Press