Retailer of the Year announced

Morrisons has been given a national accolade for the quality of their products, its excellent customer service and strong company values. The store beat off competition from all of the other retailers to win the converted Retail of the Year 2008 award at a glittering ceremony in London.

This is the second time the supermarket has won the national award. This year’s judges commended the supermarket which has more fresh products made by hand in-store than any other retailer and probably more craft skilled staff per customer than any other retailer.

Tim Danaher, Editor of Retail Week said, "To be named Retailer of the Year capped an exceptional year for Morrisons and shows just what a strong recovery the company has made. Our judges are exceptionally tough and are all highly experienced retailers, and Morrisons' success is a remarkable tribute to the efforts of everyone in the business and the hard work they have put in over the past year to deliver such an outstanding performance."

At the Retail Week Ceremony Sir Ken Morrison was also honoured, receiving the Award for Outstanding Contribution to Retail. Retail week described the former supermarket chairman as, ‘Probably the best grocer of his generation.’