New senior marketing executive for Improve

Improve, the food and drink sector skills council, has appointed a new senior marketing executive.

Sarah Ogden, 28, will take responsibility for the development and implementation of Improve’s marketing and communications strategy. Her work will be instrumental in helping to increase employer engagement in the drive to boost skills in food and drink manufacturing, a sector that has an annual turnover of £74 billion, and employs 500,000 people.

Sarah brings with her more than six years of marketing and communications experience. She joins Improve after almost a year with Wakefield and District Housing, where she led the Promoting Excellence marketing campaign in preparation for an inspection by the Audit Commission. Prior to this, Sarah spent over a year at Education Leeds, which included a secondment as policy, media and communications support manager at Leeds Social Services.

An English and Communications graduate, Sarah also has a Postgraduate Diploma in Newspaper Journalism from City University, London, which she completed after being awarded a bursary through the Scott Trust, owner of the Guardian Media Group.