New Strategy Director for Sainsbury's

Sainsbury's has appointed Luke Jensen (41) to the newly created role of director of strategy. He will join Sainsbury's in mid April 2008 and will report into chief executive Justin King.

Luke is currently a partner and head of the retail & consumer practice at the strategy consulting firm OC&C. In this role, he has advised the boards of many leading UK and International retail and FMCG companies and private equity groups. Between this role and an earlier stint at OC&C, Luke co-founded and led M8 Group, a specialist internet retail company comprising petplanet.co.uk and greenfingers.com. He started his career in 1988 at the French investment bank Banque Paribas as a manager in acquisition finance.

Justin King, Sainsbury's chief executive said: "I'm delighted to welcome Luke to the Company. He brings a wealth of consumer and retail experience which will be invaluable as we progress to the next stage of our growth plans. We look forward to the significant contribution he will make to the business."

Luke commenting on his appointment said: "I am delighted and excited to be joining Sainsbury's. The turnaround under Justin King has been one of the great success stories of UK retail in recent years. Now is a great time to be joining the team in this new role."