Grocery market share figures

The latest TNS Worldpanel grocery market share figures, have been published for the 12 weeks ending 24th February 2008. Edward Garner, Director of Research, TNS Worldpanel, comments: "These figures show that the Morrisons recent growth, far from being a flash in the pan, has continued with a repeat of the 11% growth rate we saw last period.  This has been driven particularly by increasing shopper numbers and, as a result, the share has lifted to 11.6% (a record for the Morrisons fascia) from 11.1% a year ago. 

The market continues to advance strongly although it must be admitted that some of this value growth must be due to food price inflation.  This factor, together with the Morrisons advance, places pressure on other retailers to keep up.  There is evidence of this pressure in the competing outlets’ share performance, notably for Tesco which has seen its share dip from 31.3% a year ago to 30.9% today. 

The discounters Aldi and Lidl continue to build share although if one includes the Kwik Save performance, the conclusion is that this sector has not yet shown long-term share growth.  In other words, the discounters have simply mopped up the Kwik Save share decline.