New packaging for Angel Delight

The new look was launched to the UK market  following Cambs-based Premier Foods selection of Alcan to work with the Angel Delight brand at the beginning of the year. Influential factors in the decision to appoint Alcan were the company's exceptional wide web capabilities, high quality print processes and proven ability to deliver outstanding results.

Tony Boyham, Account Manager at Alcan, commented: "Premier Foods is an important customer for us and we're delighted to offer the very best results. The characterful designs are gravure printed in 6 colours onto 12gms pet. using the reverse print process to create a very glossy appearance. The end result ensures maximum visual impact and on-shelf appeal to attract a young target audience."

Dressed in humorous and striking packaging, Angel Delight is available in a range of popular flavours, Chocolate, Strawberry, Butterscotch and Banana, all suited to children's palates.

Tony concluded: "Alcan and Premier Foods are both pleased with the results of this project. The packaging is ideal for the target market and delivers everything you would expect from such a well known brand. "