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At last some good news for Morrisons

The latest TNS Grocery market share figures have been published for the 12 weeks ending 6 November 2005.

Edward Garner, Communications Director, TNS Superpanel comments: "The total Morrisons share (including Safeway) has risen for the second period running. Store conversions and disposals are coming to an end and the share has risen to 11.5% this period – up from the low of 11.3% seen two periods ago (12 weeks ending 11 September 2005).

Tesco is finding life a bit more competitive – whilst the year-on-year growth rate remains strong at 10%, their share has slipped to 30.2% from the all-time high of 30.5% seen three periods ago (12 weeks ending 14 August 2005). Similarly the Asda share has edged back to 16.6% from 16.7% a year ago.

Sainsbury continues to grow ahead of the market with the share lifting to 15.7% from 15.5% a year ago – if past experience is a guide the share will be on a rising trend as Christmas approaches.

Somerfield continues its recent strong run with a new record share of 4.4%. Newly converted stores plus an aggressive promotional programme are bearing fruit."


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