Pepsi Max packs a winning Punch this festive season

Essex-based Britvic Soft Drinks is giving retailers the opportunity to maximise their soft drinks sales in the run up to Christmas with the launch of new limited edition Pepsi Max Punch, a new inclusion to the maximum taste, no sugar offering from Pepsi Max.

Combining the great taste of Pepsi Max with a hint of classic Christmas spices cinnamon and ginger, Pepsi Max Punch gives the cola category a timely boost as the Christmas period draws near. Featuring a distinctive orange cap and festive on-pack graphics, Pepsi Max Punch will be available in limited quantities of 2lt and 6 x 330ml packs. The product hits the shelf on 5 September 2005 and is available for 16-weeks over the festive period.

"The run up to the Christmas period is vital for retailers looking to improve sales," said Britvic’s category director, Andrew Marsden. "In a concerted effort to drive consumer intrigue and support retailers, Britvic has launched Pepsi Max Punch – a unique product that actively embraces the festive spirit with its Christmas flavour, on-pack graphics and no sugar formulation."

Consumer trials have shown that Pepsi Max Punch is highly rated by consumers, demonstrating the continued demand for innovative new flavours following the successful launch of the first lemon and lime flavoured cola, Pepsi Max Twist, in January 2005.

"The launch of Pepsi Max Punch also builds on the massive support plan for Pepsi Max that has been running throughout 2005," said Andrew Marsden. "Pepsi Max Downloaded, our unique summer music show, has been a big hit and we will be returning to the screens in September with a continuation of our successful "Don’t worry, there’s no sugar" advertising campaign. Pepsi Max Punch will drive growth in the cola sub-category this winter and provide our retail partners with further opportunities for their soft drinks sales."