FoodFen flower and plants supplier Lingarden has launched a high-value on-pack offer to promote sales of its Englands brand of garden plants through supermarkets and DIY centres.

Consumers require three proofs of purchase from the Englands range to obtain a free pair of garden secateurs and a pair of gardening gloves.

Lingarden Flower and Plants division managing director Martin Brown said: "The promotion will help increase SB England's share of the UK's £3.1 billion gardening market. We believe it will repeat the success of last year's offer of a free garden trowel and weeder set, which achieved redemptions of 6% - triple the original target." The promotion will feature on 750,000 packs across SB England's range of climbers, patio plants and shrubs.